Coffee Bag Branding - Hand Rendered Typography

In this packaging and logo design for Wildflower Roasters, I matched the style of the words "Peru," "Colombia," and "Sumatra" to fit with their national flower patterns. I also researched each country's climate and traditions to help me in the process. I then looked into which coffees were the most popular and where. I added additional information about the elevation, variety, process, and region for consumers interested in learning more, complimented by hand-illustrated flowers to maintain a similar style while giving each bag its own personality.