My Logo

The process for my mark began with finding different ways to incorporate environmental elements within the logo as sustainable design is an important aspect throughout my design process. Designers need to maintain consistent RGB, CMYK, and HEX codes within packaging and print, as any errors waste ink and paper. Preventing these errors and printing on bio-degradable materials is just one of the many ways I produce eco-friendly designs. I chose Gills Sans as the base of my wordmark with additional illustrated strokes to express fluidity. Fluidity is the main concept behind my logo creation as it represents the inclusivity, reliability, and freshness my design style brings to the table.